Foundations of Design Thinking

• Introduction to Design Thinking and its origins
• The process of design thinking
• The design thinking attitude

Conduct a collaborative workshop

• Animation
• Creation of work teams
• Energize a team

Collect inspiration

• The customer and the user
• Identify and define the right users to target
• The "insights"
• Emotions and behaviors
• Define a need and create a challenge

Ideation

• Ideation categories
• Idea generation techniques
• Sorting and evaluation of ideas

Materialize your ideas

• Gross prototyping
• Prototyping tools
• explore, test and inspire
• Feedbacks

Tell a story

• The art of pitching and its stakes
• Write the pitch
• Present the pitch